案例研究员、案例编辑
Email: lichw@sem.tsinghua.edu.cn
案例成果：
从事教学案例开发工作近7年，已累计开发近40篇文字案例和视频案例。
其中包括4篇英文案例（被哈佛商学院出版教学资源平台、毅伟出版社、The Case Center、SAGE收录并销售）、6个视频案例、4篇MBA案例大赛案例，并在《清华经管评论》发表过1篇文章。研究的企业中有广州复大肿瘤医院、中国建材、平安壹账通、Uber、东方雨虹、京东物流、vivo、中国移动终端公司、诺辉健康、南航工程技术公司以及多个大型综合医院。
案例发表：
中国工商管理案例库
《共“铜”繁荣：万宝矿产在缅甸（危机篇）（革新篇）》《逆行者汪勇》《vivo品牌国际化之路》《大信家居：如何与渠道共赢？》《金融科技群雄逐鹿之金融壹账通》《京东物流：企业物流到物流企业全面转型》《莱州市妇幼保健院新理事长的新举措》《从“中国的东方雨虹”到“世界的东方雨虹”》《中国建材赞比亚工业园—央企走出去的逻辑》《水帘洞端砚的二次创业：困境与突围》
哈佛商学院出版教学资源平台
"Guangzhou Fuda Cancer Hospital – Path of Differentiated Development"
"Trinity Earth-Film and Television Big Data Creates Value for the Whole Industry Chain"
"New Horizon Health Commercialization Options for an Early Cancer Screening Pioneer"
毅伟商学院案例库
"Stars and Rain: An Autism Rehabilitation Institute"
研究方向：
创新创业与战略、领导力、营销等；主攻行业包括医疗、科技、制造、金融等。
个人寄语：
教学案例开发是技术性、艺术性和创新性有机结合的一项工作，愿案例更多地连接课堂教学，为商科教育提供更多的演练机会。
Chengwen LI
Case Specialist, Case Editor
Email: lichw@sem.tsinghua.edu.cn
Case Achievements
She has engaged in case development for ten years and has developed nearly 60 teaching cases at Tsinghua School of Economics and Management, including six video cases and four cases in English. She has published two articles with the Tsinghua Business Review. She has particular interests in large central enterprises, state-owned enterprises, private listed enterprises and general hospitals.
Case Publications
Cases at China Business Case Platform
"Copper Prosperity: Wanbao Minerals in Myanmar (Crisis) (Innovation)"
"China Southern Airlines Builds a Meta-Universe in the Aviation Industry"
"TCL’s Globalization"
"Hedong Manor: Can the "Small Winery" Model Solve the Wine Sales Problems? "
Cases at Harvard Business Publishing – Education
"Guangzhou Fuda Cancer Hospital – Path of Differentiated Development"
"Trinity Earth-Film and Television Big Data Creates Value for the Whole Industry Chain"
"New Horizon Health Commercialization Options for an Early Cancer Screening Pioneer"
Cases at Ivey Publishing
"Stars and Rain: An Autism Rehabilitation Institute"
Research Interests
Innovative entrepreneurship and strategy, organizational behavior and leadership, and marketing; major interests include healthcare, technology, manufacturing, and finance.
Personal Motto
Teaching case development is an organic combination of technical, artistic and creative work. May cases connect more to teaching and provide practice opportunities in business education.
