案例研究员、案例编辑

Email: jiangtao@sem.tsinghua.edu.cn

-曾就读于“清华-花旗EMBA奖学金媒体班”

-拥有媒体、培训、咨询等多个领域经验

-长期关注数字化转型、创新创业与战略、组织管理等领域

案例成果：

在2022年加入中国工商管理案例中心前，所撰写案例曾被中欧商学院、台湾大学管理学院等知名商学院用于教学，并收录于《电商进化论》《商业模式案例与公案教学》《互联网+转型实战：解码中国管理模式》，以及《创业管理》( “十一五”国家级规划教材、国家级精品课程教材)。

部分案例：

《尚品宅配：C2B 中国样本如何炼成》《房多多：用“互联网+”玩出千亿平台》

《链家：房产中介的自我革命》《科通芯城：B2B 也玩社群营销》

《彩生活物业：开启免费模式》《海尔：用“人单合一”实现“双赢”》

《分众传媒：广告巨头的进化史》《中核钛白：没有输家的破产重整》

研究方向：

数字化转型、创新创业与战略、组织管理。

个人寄语：

助力教学创新，传播商业智慧。

Tao JIANG

Case Specialist, Case Editor

Email: jiangtao@sem.tsinghua.edu.cn

-Graduated from the Tsinghua-Citi EMBA Scholarship Media Program.

-Extensive experience in various fields including media, training and consulting.

-Long-standing interest in digital transformation, innovative entrepreneurship and strategy, and organizational management.

Case Achievements

Before joining the China Business Case Center in 2022, he had written cases for well-known business schools such as the China Europe International Business School and the School of Management of Taiwan University. Some of his works were included in books such as E-Commerce Evolution, Business Model Cases and Public Case Teaching, Internet+ Transformation in Action: Decoding the Chinese Management Model, and Entrepreneurship Management (an Eleventh Five-Year Plan national planning textbook and national high-quality course textbook).

Case Publications

“Shangpin Zhaipei (Excellent House Decoration): A Chinese Sample of C2B”

“Fangduoduo: Using "Internet+" to create a 100-billion-yuan platform”

“Cogobuy: B2B also Uses Community Marketing”

“Colorful Life Property: Unlocking the Free Mode”

“Haier: Realizing "Win-Win" with "Ren Dan He Yi (a People & Orders Oneness Pattern)”

Research Interests

Digital transformation, innovative entrepreneurship and strategy and organizational management.

Personal Motto

To promote innovation in teaching and learning and to impart business wisdom.