案例研究员、案例编辑
Email：mengf@sem.tsinghua.edu.cn
案例成果：
8年以上案例开发经验，共开发案例50余篇。其中，5篇英文案例收录于哈佛商学院出版教学资源平台；1篇英文案例收录于毅伟出版社；3篇案例收录于《清华管理评论》；视频案例8篇。案例开发涉及互联网、金融、制造业等多个行业，案例涉及企业包括九鼎投资、小马奔腾、伊利、同程、申能集团、长虹集团、北新建材、富士等。同时，负责案例中心所有案例的质量控制工作，每年质检及编审案例100多篇。
案例发表：
中国工商管理案例库
《伊利：绿色产业链与可持续发展》、《同程集团：再造一个同程》、《申能集团：金融股权投资支撑能源主业发展》、《华尔宁波：一家美资中国公司的人本管理转型》《小马奔腾：一颗新星的陨落》、《四川长虹收购华意压缩：重组走出冠军路》、《北新建材的管理模式探索》、《学堂在线：中国领先MOOC平台》、《富士奇迹：变革获新生》、《广西柳工机械股份有限公司：国际化》
哈佛商学院出版教学资源平台
"The Innovative Business Model of Xiaoxiandun Bird's Nest"
"JD Capital – Chinese-Style Private Equity Funds (B) "
"The Intelligent Strategic Transformation of Changhong Group"
"Wahl (Ningbo): Humanistic Management and Strategic Transformation of a US-funded Chinese Company"
"Ciyang Garment Factory: Switching Salary System"
毅伟商学院案例库
"Costco: The Challenge of Entering the China Mainland Market"
研究方向：
创新创业与战略、组织行为学、领导力、企业社会责任
Fei MENG
Case Specialist, Case Editor
Email：mengf@sem.tsinghua.edu.cn
Case Achievements
With over eight years of case development experience, she has developed more than 50 cases, including 10 published worldwide, and three were published in the Tsinghua Business Review. She also created eight video cases. Her case development covers such industries as the Internet, finance and manufacturing. The companies highlighted include Jiuding Investment, Galloping Horse (Xiao Ma Ben Teng), Yili, Tongcheng, Shenneng Group, Changhong Group, Beixin Building Materials, and Fuji. She is also responsible for the quality control of all the cases in the case center, where she checks and reviews more than 100 cases annually.
Case Publications
Cases at Harvard Business Publishing – Education
"The Innovative Business Model of Xiaoxiandun Bird's Nest"
"JD Capital – Chinese-Style Private Equity Funds (B) "
"The Intelligent Strategic Transformation of Changhong Group"
"Wahl (Ningbo): Humanistic Management and Strategic Transformation of a US-funded Chinese Company"
"Ciyang Garment Factory: Switching Salary System"
Cases at Ivey Publishing
"Costco: The Challenge of Entering the China Mainland Market"
Research Interests
Innovative Entrepreneurship and Strategy, Organizational Behavior, Leadership, Corporate Social Responsibility
